Newcastle 2024
A branding project for a nettle infused drinks company.
My project was ‘Pendle Witch’ a whiskey brand which wanted to lean towards a female audience in a male dominated market. The branding was creating using an origin story in which 3 women sat by a fire and worked on a recipe for a drink that would help ward off evil spirits and witch accusastions.
I worked on 2 labels for the brand, one being the standard drink and the other a more premium version which sports a textured label and the use of a witch hat as a feature of the cork opening. Also below are 2 options for possible ambient media and POS, using the witch and Pendle hill themes as ways to help promote the brands release.